The objective of Ingredients® is to raise the bar on purity. This new
brand would redefine what safe products should be.
The goal: products made with 100% pure plant-based ingredients. The products would not be diluted with water. There would be no hidden fillers or chemical preservatives. For maximum efficacy, Ingredients® would limit their formulas to the fewest ingredients—and deliver them in high dosages.
Ingredients® then did something radically transparent. It was something no other
brand had ever done before. They printed the name of every ingredient—along
with the exact percentage used—on the front of the bottles.
It was this obsessive focus on natural plant-based ingredients that
inspired the company name.